Community Engagement Certification reveals the value of local museums to their community

Museum Certificate           The Heidrick Ag Museum and Event Center is proud to announce the completion of their Community Engagement Museum Assessment Program certification by the American Alliance of Museums. This certificate validates the completion of an in depth review of the museum’s purpose, mission, history and significance in the community by a third party team of museum experts. Among the pages of findings, suggestions, and accolades was the realization that, although the non-profit center is listed as the number one attraction in Woodland, California, drawing more than 10,000 visitors annually from around the world, majority of the surrounding community members have yet to discover this local gem.

“We asked the assessors to be very candid,” explained the center’s Executive Director Lorili Ostman, “We were rewarded with a solid list of suggestions that will be incorporated into business vision, goals for the growth and well being of the museum, as well as, our position in the community. Museum stakeholders are rolling up their sleeves and implementing the recommended. We invite everyone to roll on in and take a tour.”

“Of the attractions in the area, the Heidrick is the largest in size and scope. It is listed first among the attractions on the City of Woodland website, the Yolo County Visitors Bureau and Woodland Chamber. It is also listed at first on Trip Advisor for the area,” states the report, “In fact, the Center is the most important cultural institution in the community, arguably the largest, geographically the most accessible, and in terms of potential impact, the most relevant.”

The report explains that the local museum industry is incredibly valuable to their community. Each year, arts and cultural organizations in the Sacramento area spend approximately $112 on goods and services related to their operations, support around 3,700 full-time jobs while paying out nearly $97 million toward household income, and produce tax revenue totaling about $6 million to local government and $7 million to state government. It also highlights the importance of non-profit arts and cultural organizations being respected members of the community.

“The assessment team spoke to staff, volunteers, board members and community leaders through interviews, surveys, and even some undercover research. Of the pages of valuable information given to us, a major red flag was raised,” Ostman continued, “Much of our own community doesn’t know we are here, we want to change that. We have given our website,, a facelift, and our ‘Heidrick Ag History Center Facebook page’ is also getting a lot more attention. Our facility was honored to be commended for our commitment to preserving artifacts that represent the rich agricultural history of California. We have the rarest collection of tractors in the nation, however, when people living next door to us don’t know who we are, our mission is not being fulfilled.”

The center’s mission statement explains that the museum is dedicated to enhancing people’s understanding and appreciation of California’s rich cultural heritage through presentation of vehicles and artifacts that represent the evolution of agriculture and transportation.

The museum is located at 1962 Hays Lane, Woodland, CA, open Wednesday through Sunday, closed Mondays and Tuesdays. Community members are invited to see what they have been missing at the museum, while taking advantage of free admission, on February 7, 11 a.m. to 4 p.m. for Museum Day. Look forward to future events such as the YOLO Outdoor Expo on March 14-15 and the unveiling of phase one of the new kids corner on June 9th.

More about the Heidrick Ag History Museum and Event Center

            The Heidrick Ag History Center is a museum and event facility dedicated to enhancing people’s understanding and appreciation of California’s rich cultural heritage through the presentation of its collection and rotating exhibits. The Museum’s core collection was established by Fred Heidrick Senior and consists of rare examples of tractors, harvesters, trucks, autos, horse-drawn implements and other artifacts that tell the California story. The Museum continues to grow through the generosity of California growers and collectors.

The Ag History Center has also been the areas premiere event venue and cultural destination for nearly 20 years. With four unique spaces, the non-profit facility can comfortably accommodate the most populous events, offering a large banquet hall, unique agricultural equipment museum, a beautifully manicured garden courtyard, and the newly unveiled 45,000 square foot grand exposition facility located in the East Wing.

Clients can create a grand entry for their dignitaries by parading them through an edifice adorn by treasures of California’s rich artifacts seated in a Model A, a 1920’s bus, or maybe even a 1925 fire engine. These venues are available for gatherings small to large — trade shows, large-scale conferences, personal special events, and more — with customizable accommodations to make every booking completely unique. Look forward to first class treatment onsite from staff, with onsite add-on amenities that include an event coordinator, full-scale commercial kitchen, tables and chairs, set-up and tear-down, projector, portable bar, sounds system, and ample parking.

~ Want to be around the extraordinary? Wheel on into the Ag Museum! ~


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s