Feb. 7 Museum Day, sponsored by Sacramento Association of Museums, Bank of America and Sacramento Covered

Bank of America & Sacramento Covered Present the

17th Annual “Sacramento Museum Day” on February 7

Guests Can Enjoy Free or Half-Priced Admission to Nearly 25 Sites!

With nearly 25 museums and local destinations participating, the 2015 Sacramento Museum Day is proudly presented by Bank of America and Sacramento Covered. To the delight of the greater Sacramento area community, the participating local museums will offer free or half-priced admission from 10 a.m. to 5 p.m. on Saturday, February 7, 2015, during the 17th annual event.  Most of the nearly 25 museums will offer free admission whereas two destinations located in residential areas — the Sacramento Zoo and Fairytale Town — will offer half-priced admission to offset traffic control and security costs.

Coordinated by the Sacramento Association of Museums (SAM) and the Sacramento Convention & Visitors Bureau, Sacramento Museum Day is a popular cultural tradition designed to encourage all members of the community to experience the Capital City’s incredible wealth of art, history, science and wildlife — at little or no cost.  Many of the museums are within walking distance of each other and easily accessible via public transportation. Event coordinators suggest that guests plan to visit no more than two or three different museums on this day in order to allow adequate time to enjoy the experience and to travel between individual sites.

In addition to offering free or reduced cost admission, many of the destinations are offering special activities during Sacramento Museum Day.  A sampling of the special activities include the following:

“Every year is unique and offers new discoveries for guests to explore on Sacramento Museum Day,” said Sacramento Association of Museums Chair Kristina Swanson. “We’d like to thank our new sponsors – Bank of America and Sacramento Covered – for helping us to present this important event and introduce the community to the amazing array of arts, culture and museum offerings available in the greater Sacramento region.”

While admission is free at most of the participating museums during Sacramento Museum Day, admission to two destinations located in residential areas are half-priced as follows:  Sacramento Zoo is $6 for adults, $4 for children ages 2-11 and free for children under two;  Fairytale Town is $2.75 per person and free for children ages one and under.

Due to the popularity of Sacramento Museum Day, some locations must limit the number of admissions for safety reasons.   The event is scheduled from 10 a.m. to 5 p.m. but note the last guests will be admitted at 4 p.m.  More detailed information about participating museums, addresses, limitations, suggested parking and public transit options is available at www.sacmuseums.org (click on “News & Events”), or by calling the Sacramento Convention & Visitors Bureau at (916) 808-7777.

In addition to Bank of America and Sacramento Covered, Sacramento Museum Day 2015 is proudly supported by active and engaged media partners including FOX40, KSEG 96.9 FM, Outword Media and STAR 106.5 FM.

Participating Museums for Sacramento Museum Day 2015:

Aerospace Museum of California – California Automobile Museum – California State Capitol Museum –  California State Railroad Museum –  Discovery Museum Science and Space Center – Don & June Salvatori California Pharmacy Museum – Fairytale Town –  Heidrick Ag History Center (Woodland) – Leland Stanford Mansion State Historic Park – Maidu Museum & Historic Site (Roseville) – Museum of Medical History – Old Sacramento Schoolhouse Museum – Old Sacramento State Historic Park – Roseville Utility Exploration Center – Sacramento Children’s Museum – Sacramento Historic City Cemetery – Sacramento History Museum – Sacramento Zoo – Sojourner Truth Multicultural Arts Museum – State Indian Museum – Sutter’s Fort State Historic Park – Verge Center for the Arts – Wells Fargo History Museum (Capitol Mall) – Wells Fargo History Museum (Old Sacramento)

About the Sacramento Association of Museums (SAM)

Comprised of 30 greater Sacramento area museums working in partnership with the Sacramento Convention & Visitors Bureau, SAM’s mission is to raise awareness of local museums by giving the community the opportunity to discover California’s fine art, history, science and wildlife treasures. SAM achieves its mission through implementing cooperative promotions and developing strategic marketing alliances, by encouraging sharing of knowledge and resources among its partner institutions, and by conducting Sacramento Museum Day each year.

Media Contacts:

Lindsey Hickman, Heidrick Ag History Center Marketing Manager 530-666-9700

Sacramento Association of Museums: Traci Rockefeller Cusack at 916-213-4373 or Roy Kinji at 916-808-5150.

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